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About us

Blue Financial Services Limited (Blue or the Group) pioneered ethical micro-finance in Africa, and we are determined to build on our principled heritage.


Our headquarters are in Pretoria, South Africa, and we have operations in 13 African countries: Botswana, Cameroon, Kenya, Lesotho, Malawi, Namibia, Nigeria, Rwanda, South Africa, Swaziland, Tanzania, Uganda and Zambia. In these countries, we offer responsible and quality financial services to Africa’s gainfully employed, yet underbanked and underserved population.


Blue is listed on two stock exchanges: The JSE Limited (share code BFS) and the Botswana Stock Exchange (share code Blue), and we define our operation by: Return on shareholder investment; defined, measurable positive social impact; and corporate governance procedures aligned to international best practice.


Established in 2001, the Group has more than 300 branches and employs over 3 000 people.